The AIDA Model

Buyer Personas - understanding purchasing behaviours

The AIDA Model Explained | How Gymshark use the AIDA Model

The art of product management | Shreyas Doshi (Stripe, Twitter, Google, Yahoo)

Value Props: Create a Product People Will Actually Buy

Marketing Messaging Frameworks - AIDA and PAS

The Lean Startup | Eric Ries | Talks at Google

The AIDA Model Explained with Examples

How to Build a Product that Scales into a Company

How to Sell Anything to Anyone - AIDA and 4Ps Method of Selling

Stanford Webinar - Design Thinking: What is it and why should I care?

How to Use the PAS Formula - Copyhackers

Philip Kotler: Marketing Strategy

Think Fast, Talk Smart: Communication Techniques

The AIDA Model: What It Is and How to Use It

David Rusenko - How To Find Product Market Fit

Think Faster, Talk Smarter with Matt Abrahams

Introduction to Marketing: The Marketing Mix

What is Strategy? by Michael Porter - A Visual Summary

How to use the AIDA formula in copywriting.

Philip Kotler: Marketing