Episode 2: The MMM Workflow - Marketing Mix Modeling Master Classes

Episode 3: Data Required in Marketing Mix Modeling - Marketing Mix Modeling Master Classes

Episode 1: Introduction to MMM - Marketing Mix Modeling Master Classes

Episode 6a: Modeling - Introduction to Regression Analysis - Marketing Mix Modeling Master Classes

Episode 6c: Modeling - Contribution & ROI Calculation

What is marketing mix modeling? MMM explained in less than 10 minutes

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Episode 4: Data Exploration - Marketing Mix Modeling Master Classes

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Episode 7: Optimization - Marketing Mix Modeling Master Classes

Episode 1: Media Transformation in MMM - Marketing Mix Modeling Master Classes

Ep.1 - Advanced Marketing Analytics with Marketing Mix Modeling: Science behind Marketing Investment

Episode 8: Prediction - Marketing Mix Modeling Master Classes

Pilot Tutorial: Marketing Mix Modeling using Python

Episode 6d Part 3: Intro to Advanced Modeling Techniques - Nested Modeling